Future business models Conception and application in the networked economy
Th. Bieger, N. Bickhoff, R. Caspers, D. zu Knyphausen-Aufseß, K. Reding (editors)
2002
"Business models": everybody talks about them. But what do they mean? This book brings light into the darkness. It offers definitions and viable concepts of "business model" as a construction. It illustrates them with a range of industry and company examples, from both the old and the new economy.
It shows some ideas for designing successful business models, while at the same time making the limits of "business model" as a construct clear. A book for practitioners and academics looking for future-proof business strategies.
Language
English | German
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