Th. Bieger, N. Bickhoff, R. Caspers, D. zu Knyphausen-Aufseß, K. Reding (editors), 2002

"Business models": everybody talks about them. But what do they mean? This book brings light into the darkness. It offers definitions and viable concepts of "business model" as a construction …  >>

Dirk Schneider, 2001

Top German managers are finding they now have to really read a marketing book for the first time since they left college. There are major changes on the agenda here …  >>