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Academic Series

G. Corbae et al., Marketing 2.0

Top German managers are finding they now have to really read a marketing book for the first time since they left college. There are major changes on the agenda here …  >>

 

Global pharmaceutical industry...

Times are getting ever tougher for pharmaceutical companies. New registration procedures and the... >>

Organizing profitable growth:...

Companies that want to stay on top today have a difficult balancing act: They must innovate, but... >>

The return of strategic...

Will the credit crisis lead to a comeback for strategic investors? Speech by Dr. Gerd Sievers >>