Charles-Edouard Bouée on Chinese TV
Charles-Edouard Bouée, Managing Partner of Roland Berger Greater China, was interviewed alongside three world-renowned experts and economists on CCTV 2's "Economic 30 minutes" program.
The other experts exchanging views on the world economy and CPI included Ban Ki-moon, Secretary-General of the United Nations, Richard Charles Levin, President of Yale University and Joseph Stiglitz, former World Bank Senior Vice President and Chief Economist.
CCTV (China Central TV) is the top news organ of the Chinese government and the Party. "Economy 30 minutes" has become the most authoritative and influential economic and business news reporting magazine in China, with an outreach to 130 million well-educated, mid-level urban population across the country. In response to the critical issues the Chinese economy is facing at present (among them natural disasters, a slump in the property and stock markets, rising prices), "Economy 30 minutes" currently airs a series of interviews called "The Chinese economy in their eyes." Logo CCTV-2Experts from the economic community, global political leaders and CEOs from Fortune 500 companies are invited to suggest answers to these issues based on their observations of the Chinese economy.
In the July 19 broadcast, Bouée was the only representative of a consulting firm in China to share his views on the pressing issue of rising CPI and inflation. "We’ve seen very high figures in food and oil prices in almost every country around the world. The entire world is suffering a tough time due to inflation, from China to Vietnam, the United States and Europe," he said in the interview. "The EU’s CPI has posted the highest increase in 15 years and the US’ CPI is running at a 7-year high. China is not the only country to fall victim to the high inflation. The whole world has entered an era of inflation," he pointed out.
China's central government has tightened monetary policy to control the negative impact of inflation. Bouée suggested to raise reserve requirement ratio of commercial banks as a way to control speculation and the housing market. The Chinese currency RMB should be pegged against a number of currencies, not only the US dollar, he suggested. The Euro was a wise choice, he said.
