Client magazine "think: act" wins international PR award

"think: act", the executive magazine by Roland Berger Strategy Consultants, has received the renowned "Mercury Award" in New York. It was selected as being the "best consulting magazine" in a competition involving 940 corporate publications from 15 countries.

The annual Mercury Awards Competition was established in 1987 and is hosted by the International Academy of Communications Arts and Sciences (IACAS) in New York, a non-profit organization. The jury comprises 175 senior level executives from international advertising agencies, universities, corporations and non-profit organizations.

The Mercury Awards Competition is unique in that each entry is judged against itself, to the degree that the individual entry achieves its intended purpose. Entries from large or small organizations have an equal chance at winning. Judging is based not on budget, but on the values of creativity, effectiveness, performance and success as symbolized by the Mercury Awards.

Some of the elements to be considered in the judging process are:

• how well the material is communicated to the designated audience,
• use of imaginative and original solutions,
• the use of material to illustrate and clarify the information and
• the overall expression of the message.

The "Mercury Award" is the second award "think: act" has received within the past year. In June, it won the "Best of Corporate Publishing Award 2005"  .