Executive review (Japan special)

Dr. Jens Biermann, Peter Greppmair, Carsten Herbes, Marion Kofler, Isabel Rincón

2003, 2004

Despite its major economic problems over the past 10 years, Japan remains a dominant and important market for virtually all globally oriented companies. It is Japan's size, particularly that of its capital goods industries, which makes it attractive to foreign investors. Our survey shows that most Japanese affiliates of European companies are expecting reasonable profits. Moreover, there are clear signs of a recovery in the next few years, albeit with limited prospects for growth. Reason enough for us to take a closer look: this special edition of executive review focuses on the opportunities and pitfalls for foreign companies in Japan. We have also considered the neighboring Chinese market, not just because of its growth prospects, but also with respect to low-cost manufacturing opportunities for European investors in Asian markets.

Our cover story "Divorce is an option" discusses the changing role of joint ventures for companies entering the Japanese market.

Dr. Jürg Krebser, President and CEO of Agie Charmilles Group, a Swiss manufacturer of engineered products, explores the differences between Asian markets and reports on his company's experience in Asia.

The article "Trend research shows how R&D is developing" focuses on the search for contemporary models of successful research and development.

"The end of harmony?" asks whether Japanese companies are now willing to drastically restructure their businesses.

The twin articles "Beyond trading" and "What they can do for you" offer two perspectives on trading companies in Japan. The first outlines the current situation among Japanese trading companies and the second describes the opportunities for entering the Japanese market through trading companies.