Rainer Balensiefer
As a graduate in business administration from the University of Cologne, Rainer Balensiefer has 9 years of experience in executive management consulting. Before joining Roland Berger in 1999, he gained practical experience in various marketing and sales functions.
Rainer Balensiefer specializes in branding, marketing and sales strategies across various B2C and B2B industries. He has supported leading companies in repositioning their brands, reviewing their international brand portfolio and optimizing their marketing and sales activities. He always includes a sound financial impact analysis and remains close to the corporate strategy.
Expertise
Publications
- Brand excellence, Summary of study findings, 2010
- think:act study - Chinese Consumer Report 2009, think:act STUDY, 2009
- Study on German consumer behavior: Brand loyalty on the wane, Study, 2008
- Brandmark – Automotive in motion. New opportunities for established car brands, Study (in German), 2007
- Integrating strategic and operative marketing with brandmark, think: act CONTENT no. 9, 2007

