Talented people want winning companies

2009

Hasty personnel adjustments are a common knee-jerk response to crisis situations. When costs come under pressure, many companies all too quickly start swinging the job axe instead of preparing actions that will maintain the necessary strategic equilibrium. Others fall prey to a kind of personnel policy paralysis and freeze vital programs.

The consequences for their efforts to recruit and retain top talent can be devastating. Especially at a time of crisis, proactive talent management helps a company uphold its positive image – and draws the appreciation of top people too. Linked into an integrated performance management strategy, such an active approach also helps ensure that human resources are deployed effectively in the long run.