Björn Bloching
Prof. Björn Bloching is in charge of the firm's global Marketing & Sales Competence Center and its Corporate Responsibility Practice. He deals with all aspects of market strategies, customer segmentation, brand management and marketing. However, his specialty lies in the interface between the public and private sectors (regional development, tourism, sports, culture, science and education).
Björn Bloching studied industrial engineering and economics. Prior to joining Roland Berger in 1996, he worked as a research assistant in the University of Hamburg's Department of Business and Economics (and the United Nations) where he received his Ph.D.
Expertise
Publications
- Dream team better than quotas, Study, 2011
- More than political correctness, News, 2011
- Diversity and Inclusion, think: act CONTENT, 2011
- think:@ct journal - Market Attack, think:@ct journal, 2010
- Major Events - The right choice for your city?, Study, 2008
- Re-thinking tourism, Speech (in German), 2007 (PDF, 1754 KB)
- Corporate responsibility – How it can be profitable, Brochure, 2007
- Profitable corporate responsibility, think: act CONTENT no. 6, 2006
- Moment of truth, Book by Andreas Bauer, Björn Bloching, Kai Howaldt, Alan Mitchell, 2006
