Looking for our US website?

Skip to content

Deutsch

Marketing

Today's decision makers in marketing face major complexity. Marketing has to answer a series of questions. The core question that marketing has to answer remains: What does marketing contribute to the success of the company? How can this contribution be quantified? The Roland Berger approach to Marketing sets out to show the P & L impact.

In brief

Our Marketing concept addresses key questions of strategic management on relevant levels. Together with our clients, we provide solutions on strategy, structure and tool level.
All marketing activities are ultimately reflected in the profit & loss statement. Marketing first of all causes major cost. Impact is notoriously hard to quantify and prove. Therefore, impact there drives our approach. The guiding principle is the assessment of impact of all marketing activities on the profit & loss statement of the company.

Zoom

Marketing that creates impact – Customer oriented Effectiveness and Efficiency

We assess the effectiveness of the marketing activities – Do they deliver the desired increase in sales or positioning?

We assess the efficiency of the marketing activities – Are the activities run at reasonable cost and with reasonable resources?

We offer a series of proven successful methodologies and tools to deliver pragmatic solutions.

Nevertheless, the starting point is a list of questions to identify the real challenges. Our upcoming Marketing Quick Check tool helps identifying hot topics and defining the way forward. Are you raising the right questions?

Our experts

Austria

Roland Falb

Managing Partner

Vienna, Austria
Phone: +43 1 53602-201
E-mail:

Belgium

Eric Baart

Partner

Brussels, Belgium
Phone: +32 2 66103-25
E-mail:

Brazil

Marcos Salla

Principal

São Paulo, Brazil
Phone: +55 11 3046-7111
E-mail:

António Farinha

António Farinha

Partner

São Paulo, Brazil
Phone: +55 11 3046-7111
E-mail:

Czech Republic

Roland Zsilinszky

Roland Zsilinszky

Principal

Prague, Czech Republic
Phone: +420 2 10 219-524
E-mail:

France

Jean-Marc Liduena

Jean-Marc Liduena

Partner

Paris, France
Phone: +33 1 53670-320
E-mail:

Patrick Biecheler

Patrick Biecheler

Partner

Paris, France
Phone: +33 1 53670-902
E-mail:

Anne Bioulac

Partner

Paris, France
Phone: +33 1 53670-321
E-mail:

Jérôme Colin

Principal

Paris, France
Phone: +33 1 53670-362
E-mail:

Eric Confais

Partner

Paris, France
Phone: +33 1 53670-925
E-mail:

Gaëlle de la Fosse

Gaëlle de la Fosse

Principal

Paris, France
Phone: +33 1 70394-272
E-mail:

Denis Depoux

Partner

Paris, France
Phone: +33 1 53670-903
E-mail:

Hakim El Karoui

Hakim El-Karoui

Principal

Paris, France
Phone: +33 170394-113
E-mail:

Jean-Charles Ferreri

Jean-Charles Ferreri

Partner

Paris, France
Phone: +33 1 53670-477
E-mail:

Partner

Paris, France
Phone: +33 1 53670- 922
E-mail:

Delphine Mathez

Delphine Mathez

Partner

Paris, France
Phone: +33 1 53670-145
E-mail:

Jérôme Petit

Principal

Paris, France
Phone: +33 1 53670-982
E-mail:

Nicolas Teisseyre

Nicolas Teisseyre

Partner

Paris, France
Phone: +33 1 53670-973
E-mail:

Germany

Björn Bloching

Björn Bloching

Partner and Head of Marketing & Sales, Consumer Goods & Retail

Hamburg, Germany
Phone: +49 40 37631-4446
E-mail:

Andreas Bauer

Partner

Munich, Germany
Phone: +49 89 9230-8316
E-mail:

Partner

Munich, Germany
Phone: +49 89 9230-8505
E-mail:

Partner

Munich, Germany
Phone: +49 89 9230-8790
E-mail:

Thorsten de Boer

Thorsten de Boer

Principal

Munich, Germany
Phone: +49 89 9230-8526
E-mail:

Michael Dohrmann

Michael Dohrmann

Partner

Munich, Germany
Phone: +49 89 9230-8276
E-mail:

Alexander Fink

Partner

Munich, Germany
Phone: +49 89 9230-8582
E-mail:

Carolin Griese-Michels

Carolin Griese-Michels

Principal

Hamburg, Germany
Phone: +49 40 37631-4324
E-mail:

Rudolf Gröger

Partner

Munich, Germany
Phone: +49 89 9230 - 8036
E-mail:

Linus Hildebrandt

Linus Hildebrandt

Principal

Düsseldorf, Germany
Phone:
E-mail:

Astrid Latzel

Principal

Berlin, Germany
Phone: +49 30 39927-3591
E-mail:

Lars Luck

Partner

Munich, Germany
Phone: +49 89 9230-8605
E-mail:

Patrick Mannsperger

Patrick Mannsperger

Partner

Munich, Germany
Phone: +49 89 9230-8798
E-mail:

Alexander Mogg

Partner

Munich, Germany
Phone: +49 89 9230-8310
E-mail:

Klaus-Peter Müller

Klaus Peter Müller

Partner

Düsseldorf, Germany
Phone: +49 211 4389-2120
E-mail:

Regina Schmidt

Partner

Munich, Germany
Phone: +49 89 9230-8747
E-mail:

Tobias Schönberg

Tobias Schönberg

Partner

Berlin, Germany
Phone: +49 30 39927 3316
E-mail:

Martin Streichfuss

Martin Streichfuss

Partner and Head of Transportation

Düsseldorf, Germany
Phone: +49 211 4389-2193
E-mail:

Egbert Wege

Principal

Hamburg, Germany
Phone: +49 40 37631-4350
E-mail:

Greater China

Jason Ding

Partner

Beijing, Greater China
Phone: +86 10 84400088 - 688
E-mail:

Bruce Liu

Partner

Shanghai, Greater China
Phone: +86 21 52986677-858
E-mail:

Qi Wu

Partner and Member of the Supervisory Board

Beijing, Greater China
Phone: +86 10 84400088-608
E-mail:

Rong Wang

Partner

Beijing, Greater China
Phone: +86 10 84400088 - 698
E-mail:

Jennifer Wilson

Jennifer Wilson

Principal

Hong Kong, Greater China
Phone: +852 3757 9480
E-mail:

Italy

Roberto Crapelli

Roberto Crapelli

Partner and Managing Director

Milan, Italy
Phone: +39 02 29501-257
E-mail:

Edoardo Demarchi

Edoardo Demarchi

Partner

Milan, Italy
Phone: +39 02 29501-218
E-mail:

Mariano Frey

Partner and President of the Italian offices

Milan, Italy
Phone: +39 02 295 01-230
E-mail:

Japan

Isao Endo

Partner

Tokyo, Japan
Phone: +81 3 358 76-660
E-mail:

Takashi Hirai

Partner

Tokyo, Japan
Phone: +81 3 35876-660
E-mail:

Takayuki Kito

Partner

Tokyo, Japan
Phone: +81 3 35876-660
E-mail:

Satoshi Nagashima

Satoshi Nagashima

Partner

Tokyo, Japan
Phone: +81 3 35876-660
E-mail:

Daisuke Nakano

Partner

Tokyo, Japan
Phone: +81 3 35876-660
E-mail:

Poland

Krzysztof Badowski

Krzysztof Badowski

Partner

Warsaw, Poland
Phone: +48 22 3237-414
E-mail:

Romania

Codrut Pascu

Partner

Bucharest, Romania
Phone: +40 21 30605-00
E-mail:

Southeast Asia

Joshi Chandan

Partner

Singapore, Southeast Asia
Phone: +65 6597 4545
E-mail:

Switzerland

Carsten Henkel

Co-Chairman and Senior Partner

Zurich, Switzerland
Phone: +41 43 336-8610
E-mail:

United Kingdom

Jonathan Rowan

Principal

London, United Kingdom
Phone: +44 20 30751-121
E-mail:

USA

Antonio Benecchi

Antonio Benecchi

Partner

Chicago, USA
Phone: +1 312 662 - 5500
E-mail:

Jacob Bruun-Jensen

Jacob Bruun-Jensen

Chicago, USA
Phone: +1 248 729-5000
E-mail:

Further reading

What the customer really wants

What the customer really wants

Study in cooperation with ECE, 2013

Sooner or later, bricks and mortar will be replaced by online shopping. Online, price is the only thing that matters. Offline retail is degenerating into a showroom for online retailers. Young people have already been lost to brick-and-mortar retail. … Or so they say! … >>

German Social Media Consumer Report 2012/2013

German Social Media Consumer Report 2012/2013

Report by the Social Media Think:Lab, 2013

This report was designed and carried out by the Social Media Think:Lab, a joint research initiative of the University of Münster’s Marketing Center and Roland Berger Strategy Consultants. It provides indisputable evidence that social media has become a key element of German consumers’ lives … >>

Changing the game

Changing the Game - Social Media

think: act CONTENT, 2012

The question of how companies can best prepare themselves for social media marketing and effectively align their business model is addressed in a "Changing the game", a new edition in the think: act CONTENT series … >>

In Data We Trust

In Data We Trust: How Customer Data is Revolutionising Our Economy

Book, 2012

Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data … >>

Eliten-Marketing

Reaching the elite – Marketing for decision makers

Book by Torsten Oltmanns, Christiane Diekmann and Vera Böhm (in German), 2008

Written by a team of Roland Berger experts, with contributions from leaders in the communications field, the authors examine how to conduct successful business-to-business information exchanges (B2B) … >>

Use the PRICING PILOT to scope out your pricing options

Use the PRICING PILOT to scope out your pricing options

Marketing & Sales Competence Center, 2007

Finding the optimal price is no easy feat, especially in light of a saturated market, increasing price awareness and intense competition. Established price management systems are no longer enough, making optimization even more challenging … >>

Changing values

Changing values

Speech given at Deutscher Marketing-Tag, 2007

In the past, traditional socio-demographic data and purchase behavior patterns allowed companies to make sound judgments about consumers’ values and desires … >>

your expert contact

Björn Bloching

Björn Bloching, Partner and Head of Marketing & Sales