Jacob Bruun-Jensen

Jacob Bruun-Jensen is a Partner at Roland Berger Strategy Consultants in London and is co-responsible for the Consumer Goods & Retail practice.

During his 10 years in consulting, he has worked with some of the world's largest retailers and consumer goods companies, both in Europe and in the US, to tackle their most pressing growth challenges, in the physical and online world. Jacob is recognised as one of the company's principal thought-leaders on growth and innovation strategies.

As well as working as a consultant, Jacob has spent 10 years in the industry for PepsiCo, Kraft Foods and Seagram's in various Sales & Marketing and Strategy roles. He also successfully co-founded a soft drinks company in the UK, with a product that was recognised as a Top-3 Innovation in Food & Beverages by the Grocer Magazine.

In 2003, Jacob co-authored the book “Marketing 2.0 – Strategies for Closer Consumer Relationships”. He has led several national research studies for the Grocery Manufacturers of America (GMA) in the areas of growth and supply chain improvements.

Jacob holds a Bachelor’s degree in Economics and two Master’s in Management degrees from Henley Business School and ESCP Europe Business School (with distinction). He is currently undertaking academic research at Henley Business School on Business Model Innovation.