Successful in China

Garnet Kasperk, Michael Woywode, Ralf Kalmbach

2006

Over the past few years, the Chinese automotive market has boasted growth rates of up to 25%. This growth was driven primarily by foreign investors who profited from the low wage costs and protected markets. Now the rules have changed:

China has become a member of the WTO, and consequently most barriers to market entry are coming down. This means that automotive suppliers in China are facing the harsh winds of change. Manufacturers are putting increased pressure on costs, while politics are forcing the industry to consolidate. The race for market share and sustainable positioning in China is therefore well underway. The only companies with a chance for success are those who know the dos and don'ts for entry into the Chinese market, and what to do once they're there.

With a mixture of case studies, data analysis, and a description of the legal and political framework, this book presents the essential success factors for action in the Chinese automotive supply industry.