Truck market - opportunities in Russia
- Traditional markets are determined by high market cycle ; market growth of the last years are caused by new emission and safety requirements
- Main growth potential is in the emerging markts: China, India, Brazil, Russia and Central and Eastern European Countries (CEE); strong GDP growth leads to an increased demand for transportation and increased truck due sales
- In the next years (2005 - 2013) truck sales in Russia are growing very fast: Russia (6-8% p.a.) ; CEE (4% p.a.)
- Especially the emerging markets are looking for low cost trucks. Two options are available: downgrading of existing trucks or development of new low cost trucks
- To answer on the local markets three enablers are important:
Low cost brand (entirely defined product portfolio etc.)
Low cost product (platform component sharing, etc.)
Low cost operations (sourcing, production, etc.)
