Commercial vehicles and other manufacturers

Commercial, agricultural and construction vehicle OEMs and their suppliers are facing a dynamic business environment.
With our global team of industry experts, we help them successfully address market challenges and thereby sustain and improve their global competitiveness.

Both OEMs and suppliers to the commercial, agricultural and construction vehicle industries operate in a highly cyclical business environment. Players in these industries are facing major challenges. Innovative business and product strategies are required to succeed in mature markets and to deal with key trends such as rising transport volumes, the growing relevance of emerging markets such as Brazil, Russia, India and China, increasingly stricter environmental legislation and the ongoing globalization of vehicle concepts.

Our mission: Enabling clients to ensure profitable growth in a challenging and dynamic market environment

In a rapidly globalizing market environment, companies in the commercial, agricultural and construction vehicle industries need to define and implement a winning strategy. This is important to overcome market challenges and secure profitable growth in the long run. Given the differences between established triad markets and emerging markets as well as between global premium, budget and low-cost vehicle segments, most market players are struggling to define and implement their individual market approach. This is particularly true with respect to regional differences and growth potential.

We at Roland Berger provide the relevant market insights to help our clients. This includes enabling them to meet market requirements while focusing on their individual strengths and successfully exploiting market opportunities to achieve profitable growth in a fast-moving market environment. This includes structurally improving their existing business, for instance through lean concepts and modularization approaches. At the same time, we work with our clients to develop and implement new strategies such as low-cost concepts, powertrain scenarios and branding models. Our mission is to strengthen our clients' ability to respond to market trends and maintain operational excellence in both mature and growth markets.

Our strong global network and broad industry experience help our clients define profitable growth strategies that work.