Strategies for the German construction sector

2011

A study that HypoVereinsbank conducted with Roland Berger Strategy Consultants closely examines the strategic challenges facing German construction companies and demonstrates that the industry hit rock bottom back in 2005.

Yet despite its upward trend since then, the industry's growth potential in Germany is very limited: it will grow by just one percentage point per year between now and 2015.
Competition among construction companies will become more intense for a couple of reasons: structural trends, such as the increasing professionalization of customers, and the stronger presence of foreign competitors on the German market. As Kai-Stefan Schober, Partner at Roland Berger Strategy Consultants, says: "German construction companies are therefore faced with the daunting task of strategically realigning themselves – whether by making their business international, offering different construction-related services such as facility management and industry services, or by expanding into new business areas."