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Green transformation

Sustainable business is a way for companies to deal with the challenges of climate change and scarcity of resources. It can also be used to create a successful competitive positioning. Achieving sustainable business means developing an individual strategy for green transformation. This essentially involves identifying and evaluating the opportunities and threats throughout the value chain.

In brief

Green transformation is a far-reaching process of change: new yardsticks must be defined, introduced and anchored at all levels and in all business units of a company.

Integrative approach of sustainable business management

One of the key tasks within green transformation, when developing new products and services, is to align innovation management to climate change and scarcity of resources. Essentially, sustainable innovations aim first and foremost to reduce carbon emissions and increase resource efficiency in all stages of the product lifecycle. This results in two main directions: first, designing a sustainable supply chain and producing services within the company; second, considering the environmental effects of a product or service with the end customer. When a company offers solutions that sustainably improve its customers' energy and resource efficiency and help cut carbon emissions, this creates springboards into new markets and competitive new products.

Further reading

Markt für grüne Technologien wächst weiter – deutsche Firmen werden bis 2025 rund 740 Milliarden Euro weltweit umsetzen …  >>

Greentech industries: Further growth driver for CEE?

Study, 2012

"Green technology" is blooming: in the CEE, it is expected to grow 8.5% p.a. by 2020. This figure is way above European and even global GDP forecasts …  >>

Der Umbau des Energiesystems und dezentrale  Energieerzeugung

Speech held at the CHORUS Neue Energien Tage (in German only), 2012

The presentation looks at the drivers and trends behind the transformation in our energy system …  >>

think: act BUSINESS - COO Insights

think: act Business - COO Insights, 2010

Sustainability is no longer simply a fad or marketing tool. It is becoming part of the philosophy and operational alignment of modern companies …  >>

Green Growth, Green Profit

think: act Book, 2010

Sustainability is more than just a buzzword – it's shaking up the business world as did the Industrial Revolution centuries before …  >>

Sustainable sourcing  and SCM

Study in cooperation with BME, 2010

Sustainability and profitability are not mutually exclusive. For the overwhelming majority of respondents (83%) interviewed by Roland Berger and BME, "economic calculations" are the main driver of their sustainability efforts …  >>

A new economic day is dawning

think: act CONTENT, 2010

As the economic crisis draws to an end, companies in the industrialized world find themselves facing a twofold challenge …  >>

Erfolg durch Green Transformation

Book (in German), 2010

re: think CEO on Green Transformation shows how European and German companies have to position themselves to be ready for climate change and resource scarcity …  >>


Our global experts

Torsten Henzelmann


Munich, Germany
Phone: +49 89 9230-8185
E-mail: e-mail

Klaus-Peter Müller


Düsseldorf, Germany
Phone: +49 211 4389-2120
E-mail: e-mail


Your expert contact

Markt für grüne Technologien wächst weiter – deutsche Firmen werden bis 2025 rund 740 Milliarden Euro weltweit umsetzen …  >>