Looking for our US website?
  • Alumni  
  • FacebookTwitterLinkedInXingRSS
  • Country websites
 
 
 

Solar energy

Solar energy can be collected in various ways, most commonly by directly converting the irradiation into electricity through photovoltaic cells, or by using thermodynamic-driven heaters and turbines.

In brief

A lot of uncertainty still surrounds solar energy. Will photovoltaic technology take the lead, or solar thermal? The efficiency and cost of each technology will play a critical role in answering that question, but so too will the application that gains groundswell.

Recent dynamics in the photovoltaic industry should jolt companies into reconsidering their material and equipment supply strategies. Production efficiencies were not always the focus during the recent growth phase. Those days are over, and great potential exists to reduce costs. As the market becomes more commoditized, access to end buyers is critical, to improve the power position in the photovoltaic value chain, and to implement differentiation and service strategies. The main challenge on the market side is to set up appropriate sales channels.

 
Global photovoltaics market development
 

Competitiveness in the photovoltaic industry is largely determined by scale economics, especially at the upstream end of the value chain. Hence, companies need to secure sufficient capital to keep pace with the required investments.

Further reading

Green Growth, Green Profit

think: act Book, 2010

Sustainability is more than just a buzzword – it's shaking up the business world as did the Industrial Revolution centuries before …  >>

 
Directions for the Solar Economy

Study for the German Solar Industry Association in cooperation with prognos, 2010

The photovoltaics industry in Germany is currently the technology leader. It wants to maintain this position on a global scale while offering competitive costs …  >>

 
Licht und Schatten - Deutsche PV-Unternehmen im globalen Wettbewerb

Study (in German), 2010

The study investigates the strategic positioning and financial capabilities of 16 photovoltaic companies …  >>

 

Our global experts

Torsten Henzelmann

Partner and Head of Civil Economics, Energy & Infrastructure

Munich, Germany
Phone: +49 89 9230-8185
E-mail: e-mail

 
Guido Hertel

Partner

Munich, Germany
Phone: +49 89 9230-8580
E-mail: e-mail

 
Klaus-Peter Müller

Partner

Düsseldorf, Germany
Phone: +49 211 4389-2120
E-mail: e-mail

 
Jochen Schönfelder

Partner

Berlin, Germany
Phone: +49 30 39927-3482
E-mail: e-mail

 
Alex Xu

Principal

Shanghai, Greater China
Phone: +86 21 5298 6677-122
E-mail: e-mail