Structures of prevention – Creating the right programs

2009 (in German)

The Germans clearly have some catching up to do when it comes to prevention and living healthy. That's the result of a study by Roland Berger Strategy Consultants which surveyed 1,000 Germans.

According to the survey, roughly 30% of adults lead unhealthy lifestyles. All study participants could benefit from an effective prevention policy: mostly the people themselves, but also society in general (with a more affordable healthcare system) as well as companies, which will become more and more dependent on maintaining the fitness of an increasingly older workforce. Insurance companies would be able to avoid the costs of expensive treatments.

Yet doctors, hospitals and private service providers are only slowly discovering prevention as a profitable field of business.