Success on the healthcare market

2010

Roland Berger and the WKÖ survey the sunrise industry of healthcare

The secondary healthcare market can look forward to further growth over the coming years. Private spending on prevention will increase by 10%, on health foods by 8%. Other segments of this market can expect similarly sharp rises. Positive trends concerning health open up plenty of scope for innovative business models – from fitness, wellness and organic food to health-themed television for company intranets. Austria's Chamber of Commerce, the WKÖ, has collaborated with Roland Berger Strategy Consultants to produce a study of the healthcare market and the success factors. Designed as a practical guide for start-ups in this sector, "Erfolg auf dem Gesundheitsmarkt" ("Success on the healthcare market") centers on breaking down the population into five consumer types.