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Mechanical & plant engineering

In light of increased internationalism and more professional end customers, large projects increasingly require better project cost monitoring, risk management and claims management.

In brief

Challenges and trends

At first glance, the German systems engineering industry appears to be growing strongly. However, this is not true for the entire industry. The order books of power plant, steelworks, rolling mill and chemicals plant producers are full. Yet others such as printing machine manufacturers are facing ever fiercer competition, mainly from low-wage countries. All companies attract a large proportion of orders from export markets, particularly the Middle East.

Some areas of systems engineering are still grappling with the challenges of costs, location and efficiency to become more competitive. Many other manufacturers of large-scale plants have refocused on growth strategies.

In light of greater internationalism and more professional end customers, large projects increasingly require better project cost monitoring, risk management and claims management.

Our approach

Together with our client, we first put together a balanced product portfolio that meets market requirements and reflects strategic goals. We then leverage cost potential, particularly by optimizing the global footprint and adjusting vertical integration. The product portfolio is also optimized with the help of our sales-boosting methods.

To ensure our clients can handle the special challenges of major construction projects, we place particular emphasis on contracting. This involves professionalizing project cost monitoring, establishing systematic risk management and expanding claims management in a targeted way.

Sample projects

Optimizing value creation and location structure

Together with a producer of forming facilities, we agreed on sales and profit targets for each product division. The first step was to adjust personnel capacity in all companies to the standards set. The proportion of outsourced work in design, manufacturing and assembly was also optimized. The location structure was improved by shifting some manufacturing and assembly tasks to Eastern Europe. Finally, to clearly define the individual application areas, we formed business units based on product groups. These business units then took over responsibility for product management, order processing and design.

Program to improve sales and profits

A power plant manufacturer's output and profits were in freefall. To boost EBIT, we developed an action plan for sales and costs. This involved realigning the product portfolio to focus on high-tech products, and value creation was optimized in terms of vertical integration and locations. We also professionalized the handling of major projects. In particular, we established standard procedures and tools for preliminary and final project costing, while at the same time professionalizing technical project cost monitoring to document services and monitor deviating costs. In addition, we developed a risk management system and risk checklists for various stages of the project, and expanded the existing range of claims management tools.

Our experts

Joost Geginat
Joost Geginat

Partner

Zurich office, Switzerland
Phone: +41 44 38481-74
e-mail

 
Oliver Herweg
Oliver Herweg

Principal

Munich office, Germany
Phone: +49 89 9230-8322
e-mail

 
Thomas Kwasniok
Thomas Kwasniok

Partner

Duesseldorf office, Germany
Phone: +49 211 4389-2104
e-mail

 
Paolo Massardi

Principal

Milan office, Italy
Phone: +39 02 295011 202
e-mail

 
Ken Mori

Partner

Tokyo office, Japan
Phone: +81 3 35876-660
e-mail

 
Philippe Plouvier

Partner

Paris office, France
Phone: +33 1 53670-935
e-mail

 
Thomas Rinn

Partner

Stuttgart office, Germany
Phone: +49 711 3275-7349
e-mail

 
Axel Schmidt

Partner and Head of Operations Strategy

Stuttgart office, Germany
Phone: +49 711 3275-7322
e-mail

 

Further reading

Executive review 3/2007

This issue of the executive review presents the findings of a study of more than 250 machinery and industrial systems firms conducted by Roland Berger from October 2006 through May 2007 in collaboration with the German Engineering Federation (VDMA) and the Laboratory for Machine Tools and Production Engineering at RWTH Aachen University …  >>

 
Profitable growth strategies for engineered products companies

Study, 2007

The right market positioning, product portfolio and operations strategy can triple the EBIT margin in engineered products manufacturing according to a survey among 250 leading German companies …  >>

 
Executive review

Article in Executive Review, 2007

Dr. Mathias Kammüller, Head of the Machine Tool and Power Tool Division of the Trumpf Group and responsible for enterprise-wide purchasing, production and quality management talks about manufacturing in Germany …  (PDF, 196 KB)

 
Executive review

Article in Executive Review, 2007

Drawing on examples in Turkey and India, Augustin shows that, for German engineering firms in particular, it is well worth committing to emerging economies – especially if these are seen as medium- to long-term sales markets …  (PDF, 84 KB)

 
Working capital II

Study, 2005

In the second part of the international survey on working capital excellence, Roland Berger Strategy Consultants studies the main success factors and optimization approaches in inventory management at large and mid-sized companies …  >>

 
Working capital I

Study, 2005

After years of consolidation and cost cutting, companies are switching back to growth strategies that require additional capital …  >>