The new grammar of business media

Thoughts on the future of business journalism, its reception and business models

Karl Ulrich, Daniel Puschmann

2007

Business reporting seems to be like grammar today: mistakes made by everyone are eventually accepted as rules.
In comparison to traditional portfolios of quality media, business reporting over the last decade has become a kind of "silent giant".
It is also the largest contributor in the reporting world, not just in terms of advertising dollars, but also in terms of its value to the reader.

At the same time it is also a kind of storage facility. Its producers and readers are relatively specialized; business either interests you or it doesn't. Finally, the economy affects and is affected by stable formats: from business commentary to the apparently still indispensable stock market section, change happens slowly.

Since progress is possible only within the framework of intelligent rules, we are asking where business reporting is headed and where it should go.
In this process the authors have drawn on knowledge from their recent consulting projects and an up-to-date survey of media users and producers
As always with these surveys, criticism was not far behind, although it was mostly constructive.