Family-friendliness in companies
Submitted at the request of the German Federal Ministry of Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) in the context of the "Success factor family" company program
2010
Past studies on HR marketing have either omitted the family-friendliness factor entirely, or else the results put it, at best, in the lower middle score range.
The representative survey conducted in connection with the "Success factor family" company program at the request of the Federal Ministry of Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) closes this gap with a "panoramic view" by surveying
- Young employees (ages 24 to 39), on how important it is to them to be able to combine family and work, which criteria they use to determine how well an employer stacks up, and how they rate companies' current level of family-friendliness and marketing of the topic in external communications
- Employers, on how they rate the importance of family-friendly measures and a family-friendly employer image, what family-friendly features they offer, how they themselves rate the general family-friendliness of German employers, what target group their HR marketing is aimed at, and whether the issue of family-friendliness plays a role in this context.
The survey was conducted in summer 2007 among 307 employers (with at least 50 employees) from all industries and 3,031 young employees with at least four years of work experience. The findings were supported by a survey of leading placement agencies in Germany on their experience with how the working world addresses the issue of work-family compatibility. The aim of publishing these findings is to make companies aware that presenting a credible family-friendly image will give them an edge in the increasingly fierce competition for skilled staff.
