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Travel & tourism

Travel and tourism has come a long way. And so has Roland Berger's expertise in this area. From our company's very beginnings, we have been involved in shaping and advancing the tourism industry. With the company's first major project concluding in the merger of Touropa, Scharnow, Hummel and Dr. Tigges into giant tour operator TUI, and many other projects that have been carried ever since, Roland Berger has an impressive track record of almost 40 years in the tourism industry.

In brief

International crisis and radical changes in competition and customer demands have caused an upheaval in the tourism industry. Although Europe still represents the largest tourism market, only moderate growth is expected for traditional tour operators in the short run. To achieve further growth, business models have to be rethought and realigned.

The steady increase of competition through low cost carriers and direct online offers is disputing tour operators' traditional client segments in the packaging market. And product differentiation within the industry is becoming increasingly difficult. Consequently tour operators have to boost up in flexibility and realign products, brand and distribution channels with the new market constraints and customer demands.

Alternative distribution channels, dynamic packaging and the appropriate level of integration are only a few of the topics tour operators have to consider for the future success of their company. Roland Berger is at the forefront of these ground-breaking changes, offering a broad range of management consulting issues including new growth strategies and portfolio realignment.

We have the required knowledge and experience in the travel and tourism market. This has enabled us to achieve outstanding success for our clients worldwide.

Sample projects

During a multitude of projects we have been working on leading-edge issues for clients in all relevant stages of the value chain:

  • Integrated tourism group strategies
  • Flight strategy & airline optimization
  • Innovative pricing systems
  • Capacity management
  • Multi-channel sales strategies
  • Organizational restructuring & optimization
  • Comprehensive cost management
  • Destination development

Roland Berger's experience in the tourism industry, combined with functional and issue-driven experience makes us the intelligent choice to work with you to achieve successful change.

Our experts

Austria

Roland Falb

Managing Partner

Vienna, Austria
Phone: +43 1 53602-201
E-mail: e-mail

 
Vladimir Preveden

Partner

Vienna, Austria
Phone: +43 1 53602-116
E-mail: e-mail

 

Bahrain

Tobias Plate

Senior Partner

Manama, Bahrain
Phone: +973 17 567-976
E-mail: e-mail

 
Michael Wette

Senior Partner & Regional Managing Director

Manama, Bahrain
Phone: +973 17 567-951
E-mail: e-mail

 

Belgium

Alain d'Oultremont

Principal

Brussels, Belgium
Phone: +32 2 66103-30
E-mail: e-mail

 
Didier Tshidimba

Partner, Member of the GEC

Brussels, Belgium
Phone: +32 2 66103-77
E-mail: e-mail

 

Brazil

António Bernardo

Partner, Member of the GEC

São Paulo, Brazil
Phone: +55 11 3046-7111
E-mail: e-mail

 

Canada

Alexis Gardy

Partner

Montréal, Canada
Phone: +1 514 875 2000-213
E-mail: e-mail

 

France

Stéphane Potier

Partner

Paris, France
Phone: +33 1 53670-459
E-mail: e-mail

 

Germany

Albrecht Crux

Partner

Munich, Germany
Phone: +49 89 9230-8208
E-mail: e-mail

 
Marcus Frenz

Principal

Frankfurt, Germany
Phone: +49 69 29924-6155
E-mail: e-mail

 
Björn Maul

Partner

Düsseldorf, Germany
Phone: +49 211 43 89-2180
E-mail: e-mail

 
Gerd Sievers

Partner

Munich, Germany
Phone: +49 89 9230-8543
E-mail: e-mail

 
Martin Streichfuss

Partner and Head of Transportation

Düsseldorf, Germany
Phone: +49 211 4389-2193
E-mail: e-mail

 

Greater China

Dereck Ji

Partner

Beijing, Greater China
Phone: +86 10 8440 0088
E-mail: e-mail

 
Zezhi Liu

Principal

Shanghai, Greater China
Phone: +86 21 52986677-853
E-mail: e-mail

 
Qi Wu

Partner, Member of the GEC

Beijing, Greater China
Phone: +86 10 84400088-608
E-mail: e-mail

 

Italy

Mariano Frey

Partner and President of the Italian offices

Milan, Italy
Phone: +39 02 295 01-230
E-mail: e-mail

 

Netherlands

Tijo Collot d'Escury

Partner, Member of the GEC

Amsterdam, Netherlands
Phone: +31 20 7960-600
E-mail: e-mail

 

Portugal

António Bernardo

Partner, Member of the GEC

Lisbon, Portugal
Phone: +351 21 3567-601
E-mail: e-mail

 

Spain

António Bernardo

Partner, Member of the GEC

Lisbon, Portugal
Phone: +351 21 3567-601
E-mail: e-mail

 

Switzerland

Matthias Hanke

Partner

Zurich, Switzerland
Phone: +41 43 336-8650
E-mail: e-mail

 
Björn Maul

Partner

Zurich, Switzerland
Phone: +41 43 336-8640
E-mail: e-mail

 
Beatrix Morath

Managing Partner

Zurich, Switzerland
Phone: +41 43 336-8630
E-mail: e-mail

 
Martin Wittig

Partner

Zurich, Switzerland
Phone: +41 43 336-8700
E-mail: e-mail

 

Turkey

Michael Wette

Senior Partner & Regional Managing Director

Istanbul, Turkey
Phone: +90 212 358 6400
E-mail: e-mail

 

United Arab Emirates

Tobias Plate

Senior Partner

Dubai, United Arab Emirates
Phone: +971 44 46 4080
E-mail: e-mail

 
Michael Wette

Senior Partner & Regional Managing Director

Dubai, United Arab Emirates
Phone: +971 44 46 4080
E-mail: e-mail

 

Further reading

European capital city tourism

Study, 2011

City tourism has become an engine of economic growth in Europe in recent years, particularly in capital cities that have a tourism concept in place …  >>

 
Do more beds bring in more guests?

Study together with the Austrian Hotel Association (ÖHV), 2011

The Austrian Hotel Association (ÖHV) and Roland Berger Austria examined the question posed by tourism executives of whether more beds really bring in more guests, or do they lead to price wars that endanger the economic viability of the hospitality industry …  >>

 
Tourism: catering to Eastern Europe

Study in cooperation with the ÖHV, 2008

While overnight stays from the Austrian tourism industry's traditional markets are growing below average, the importance of Central and Eastern European countries is rising dramatically. Guests from CEE are an especially attractive target group, since they are less sensitive to price and when on vacation, they tend to spend more than tourists from Western Europe …  >>