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Travel & tourism

Travel and tourism has come a long way. And so has Roland Berger's expertise in this area. From our company's very beginnings, we have been involved in shaping and advancing the tourism industry. With the company's first major project concluding in the merger of Touropa, Scharnow, Hummel and Dr. Tigges into giant tour operator TUI, and many other projects that have been carried ever since, Roland Berger has an impressive track record of almost 40 years in the tourism industry.

In brief

International crisis and radical changes in competition and customer demands have caused an upheaval in the tourism industry. Although Europe still represents the largest tourism market, only moderate growth is expected for traditional tour operators in the short run. To achieve further growth, business models have to be rethought and realigned.

The steady increase of competition through low cost carriers and direct online offers is disputing tour operators' traditional client segments in the packaging market. And product differentiation within the industry is becoming increasingly difficult. Consequently tour operators have to boost up in flexibility and realign products, brand and distribution channels with the new market constraints and customer demands.

Alternative distribution channels, dynamic packaging and the appropriate level of integration are only a few of the topics tour operators have to consider for the future success of their company. Roland Berger is at the forefront of these ground-breaking changes, offering a broad range of management consulting issues including new growth strategies and portfolio realignment.

We have the required knowledge and experience in the travel and tourism market. This has enabled us to achieve outstanding success for our clients worldwide.

Sample projects

During a multitude of projects we have been working on leading-edge issues for clients in all relevant stages of the value chain:

  • Integrated tourism group strategies
  • Flight strategy & airline optimization
  • Innovative pricing systems
  • Capacity management
  • Multi-channel sales strategies
  • Organizational restructuring & optimization
  • Comprehensive cost management
  • Destination development

Roland Berger's experience in the tourism industry, combined with functional and issue-driven experience makes us the intelligent choice to work with you to achieve successful change.

Our experts


Vladimir Preveden

Managing Partner Austria

Vienna, Austria
Phone: +43 1 53602-116
E-mail: e-mail



Alain d'Oultremont


Brussels, Belgium
Phone: +32 2 66103-30
E-mail: e-mail

Didier Tshidimba

Managing Partner Belgium

Brussels, Belgium
Phone: +32 2 66103-77
E-mail: e-mail



António Bernardo

Partner, Member of the GEC

São Paulo, Brazil
Phone: +55 11 3046-7111
E-mail: e-mail



Alexis Gardy

Managing Partner Canada

Montréal, Canada
Phone: +1 514 875 2000-213
E-mail: e-mail



Mehdi El Alami


Paris, France
Phone: +33 1 53 67 0-914
E-mail: e-mail



Albrecht Crux


Munich, Germany
Phone: +49 89 9230-8208
E-mail: e-mail

Fabian Engels


Berlin, Germany
Phone: Mobile Germany +49 160 744 35 98; Mobile Middle East + 971 56 655 18 40
E-mail: e-mail

Kai-Marcus Peschl


Hamburg, Germany
Phone: +49 40 37631 - 4430
E-mail: e-mail

Gerd Sievers


Munich, Germany
Phone: +49 89 9230-8543
E-mail: e-mail

Martin Streichfuss


Düsseldorf, Germany
Phone: +49 211 4389-2193
E-mail: e-mail



Mariano Frey

Partner and Chairman of the Board of Roland Berger Italy

Milan, Italy
Phone: +39 02 295 01-230
E-mail: e-mail



Tijo Collot d'Escury

Partner, Member of the GEC

Amsterdam, Netherlands
Phone: +31 20 7960600
E-mail: e-mail



António Bernardo

Partner, Member of the GEC

Lisbon, Portugal
Phone: +351 21 3567-601
E-mail: e-mail


Southeast Asia

Vincent Casanova


Singapore, Southeast Asia
Phone: +65 6597-4552
E-mail: e-mail



Matthias Hanke

Managing Partner Switzerland

Zurich, Switzerland
Phone: +41 43 336-8650
E-mail: e-mail


Further reading

Hotellerie 4.0: Gäste gewinnen und effizienter werden


Mehr als 50 Prozent der Hotelbuchungen erfolgen heute bereits über digitale Kanäle, Plattformen diktieren die Bedingungen im Onlinevertrieb und neue Anbieter drängen auf den Markt. …  >>

European city tourism 2015

Study, 2015

The Roland Berger study examining 45 major European cities benchmarks European cities' success in tourism and identifies trends in tourism developments …  >>


Study, 2015

Innovative mobility offers and altered consumer behavior are increasingly transforming the traditional ways in which people travel around their local area. …  >>

Travel retail in Asia


In this THINK ACT edition, we take a deeper look at the changing face of Chinese tourism. Learn more about how today's leaders can stay ahead of the game …  >>

Chinese tourism in Europe


Chinese tourism in Europe looms as the great opportunity of the years to come. It is time for stakeholders of the tourism industry to face the challenges, not only to continue to attract Chinese tourists, but also to better serve their specific needs …  >>

European capital city tourism

Study, 2011

City tourism has become an engine of economic growth in Europe in recent years, particularly in capital cities that have a tourism concept in place …  >>

Do more beds bring in more guests?

Study together with the Austrian Hotel Association (ÖHV), 2011

The Austrian Hotel Association (ÖHV) and Roland Berger Austria examined the question posed by tourism executives of whether more beds really bring in more guests, or do they lead to price wars that endanger the economic viability of the hospitality industry …  >>

Tourism: catering to Eastern Europe

Study in cooperation with the ÖHV, 2008

While overnight stays from the Austrian tourism industry's traditional markets are growing below average, the importance of Central and Eastern European countries is rising dramatically. Guests from CEE are an especially attractive target group, since they are less sensitive to price and when on vacation, they tend to spend more than tourists from Western Europe …  >>