Travel & tourism
Travel and tourism has come a long way. And so has Roland Berger's expertise in this area. From our company's very beginnings, we have been involved in shaping and advancing the tourism industry. With the company's first major project concluding in the merger of Touropa, Scharnow, Hummel and Dr. Tigges into giant tour operator TUI, and many other projects that have been carried ever since, Roland Berger has an impressive track record of almost 40 years in the tourism industry.
In brief
International crisis and radical changes in competition and customer demands have caused an upheaval in the tourism industry. Although Europe still represents the largest tourism market, only moderate growth is expected for traditional tour operators in the short run. To achieve further growth, business models have to be rethought and realigned.
The steady increase of competition through low cost carriers and direct online offers is disputing tour operators' traditional client segments in the packaging market. And product differentiation within the industry is becoming increasingly difficult. Consequently tour operators have to boost up in flexibility and realign products, brand and distribution channels with the new market constraints and customer demands.
Alternative distribution channels, dynamic packaging and the appropriate level of integration are only a few of the topics tour operators have to consider for the future success of their company. Roland Berger is at the forefront of these ground-breaking changes, offering a broad range of management consulting issues including new growth strategies and portfolio realignment.
We have the required knowledge and experience in the travel and tourism market. This has enabled us to achieve outstanding success for our clients worldwide.
Sample projects
During a multitude of projects we have been working on leading-edge issues for clients in all relevant stages of the value chain:
- Integrated tourism group strategies
- Flight strategy & airline optimization
- Innovative pricing systems
- Capacity management
- Multi-channel sales strategies
- Organizational restructuring & optimization
- Comprehensive cost management
- Destination development
Roland Berger's experience in the tourism industry, combined with functional and issue-driven experience makes us the intelligent choice to work with you to achieve successful change.
