Publications

Chasing a moving target

think: act CONTENT no. 1, 2008

Companies must create a holistic global footprint that respects new principles of sustainability and is backed by strong corporate ethics. Otherwise they will have difficulty competing in a market in which low cost is no longer the solution to every problem. A seismic shift is occurring – values are actually driving value creation …  >>

Customer magazine, 2008

In our latest issue of Automotive inSIGHTS, we take a close look at the topic of low cost cars. An exclusive interview with Ratan N. Tata reveals some of the peculiarities of developing and marketing low cost cars such as the Tata "Nano". …  >>

Study, 2008

After an introduction to our understanding of brand management, this study summarizes the results of a brand study carried out in the CEE and exemplifies branding in the fashion industry. It was presented during the Vienna Business Breakfast in January 2008. …  (PDF, 3213 KB)

Book by Torsten Oltmanns, Christiane Diekmann and Vera Böhm (in German), 2008

Written by a team of Roland Berger experts, with contributions from leaders in the communications field, the authors examine how to conduct successful business-to-business information exchanges (B2B) …  >>

Study, 2008

Main success levers to master the procurement challenges are not exhausted …  >>