Publications

Marketing & Sales Competence Center, 2007

Finding the optimal price is no easy feat, especially in light of a saturated market, increasing price awareness and intense competition. Established price management systems are no longer enough, making optimization even more challenging …  >>

Brochure (in German), 2007

Sales volume in the German tourist industry has been increasing since 2003. Online portals play an important role. In this study, our experts explain, why tourist agencies and online portals cannot live without each other. …  (PDF, 948 KB)

Study, 2007

CEE has become a major growth region with high relevance across sectors – especially for Western European companies. However, the high complexity of the region makes management difficult. Due to its fragmentation, CEE requires different management approaches than Western Europe …  >>

Study, 2007

For this study 160 CEOs in seven CEE countries were interviewed regarding the changes and challenges for there countries in the next 10 years. This study describes the future development in Bulgaria …  >>

Study (in German), 2007

In 2007, the Robert Bosch Foundation commissioned Roland Berger Strategy Consultants to conduct a study for Baden-Württemberg. We developed a target scenario and identified central levers to ensure Baden-Württemberg's lasting competitiveness. …  (PDF, 799 KB)