Publications

Study, 2007

For this study 160 CEOs in seven CEE countries were interviewed regarding the changes and challenges for there countries in the next 10 years. This study describes the future development in Bulgaria …  >>

Study (in German), 2007

In 2007, the Robert Bosch Foundation commissioned Roland Berger Strategy Consultants to conduct a study for Baden-Württemberg. We developed a target scenario and identified central levers to ensure Baden-Württemberg's lasting competitiveness. …  (PDF, 799 KB)

Study published by the German Federal Environment Agency and the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (in German), 2007

All over the world, the environmental technology sector is experiencing strong growth. Environmental technology is more and more becoming an important factor in countries’ economies. This study is an analysis of the European environmental industry ... …  >>

Speech, 2007

On the occasion of the Jacob Fleming Conferences in October 2007, our partners, Kai Howaldt and Maurizio Panetti, made a speech on brand management and marketing in the financial services sector. …  (PDF, 4615 KB)

Dr. Andreas Kricsfalussy, Speech given at Deutscher Marketing-Tag, 2007

In the past, traditional socio-demographic data and purchase behavior patterns allowed companies to make sound judgments about consumers’ values and desires …  >>