Publications

Dirk Schneider, 2001

Top German managers are finding they now have to really read a marketing book for the first time since they left college. There are major changes on the agenda here … >>

Academic publications

We run two well-established series of academic publications with more than forty books published over the past years:

Academic Series

The Academic Network uses our book series published by Springer Verlag Heidelberg to make its results known to the general public. >>

Management Series

Our Ph.D. dissertations are published in the series "Schriften zum europäischen Management", Gabler Verlag, Wiesbaden. >>