Jochen Gleisberg presents his company's new study on the global commercial vehicles industry

As a guest on "automanager.tv", Roland Berger Partner Jochen Gleisberg presents his company's new study on the global commercial vehicles industry. The study's core findings are that customer needs are largely homogenous around the world and that the commercial vehicles market of the future is global. The topic of the week is "Commercial vehicles in trouble – Truck manufacturers under pressure". Gleisberg discusses the topic with the head of automanager.tv Guido Marschall.

Established truck manufacturers are facing severe difficulties from the financial and economic crisis. Incoming orders tumbled by up to 98% in the fourth quarter due to a significant drop in demand and increased difficulty in financing. Original equipment manufacturers (OEM) in the triad markets Europe, USA and Japan are therefore looking at growth opportunities in emerging countries, such as China, India, Brazil and Russia. However, providers there are going global with their sales markets. The Roland Berger study "Truck industry 2020: The future is global" shows that customer demands as well as regulatory standards are converging all over the globe. This offers opportunities both for established manufacturers and for producers in emerging countries. With global product platforms and clear strategies, both can profit from globalization.