Market Attack

The economic crisis has hit us all hard – some more than others. Data from across the world indicate that the worst seems to be over. The stock markets are back where they were before Lehman crashed and confidence levels are up in many markets and industries.

Companies have cause for confidence, but they also face a very different world to the one from before the crisis. So it's time for "market attack" (again), but it's also time for a different market attack strategy. Companies need to find a more sustainable growth model focused on creating real value for their customers. To do so, they need to apply advanced customer profiling techniques as demonstrated by online companies but they also need to deal with data-protection issues. Last but not least, the current uncertainty requires that companies find the right balance of investments in growth and cost focus.

Given this background, Roland Berger's Marketing & Sales Competence Center has established a new dedicated practice group called "Market Attack".