re: think CEO - Europe shows the way

2011

The recent financial and economic crisis showed that the European management model is superior to the American one. Europe's strengths are rooted in a long-term mentality, excellent manufacturing skills, the ability to set products and services apart and the ability to translate diversity into creativity.

These are the findings expounded by Professor Burkhard Schwenker, Chairman of our Supervisory Board, in his new book in the re: think CEO series: "Europe shows the way! The case for a superior management model".

The important thing, Schwenker asserts, is that European projects must empower European companies to rise to the four major challenges and trends of our day: A new single market strategy and energy policy must reinforce our manufacturing industry. Green technology must be perceived by the corporate sector as a new opportunity in the battle to halt climate change and conserve natural resources. The consequences of demographic change must be mitigated by migration and mobility. And the threat of future financial crisis must be countered preemptively by insolvency standards and a monetary fund at European level.