Integrating strategic and operative marketing with brandmark

think: act CONTENT

2007

"The whole is more than just the sum of its parts." (Aristoteles)

Brand management and marketing strategy are particularly successful when the strategy is integrated and practical. Each step must be designed in the same "language" and should be from one source.

This publication shows how "brandmark", the new strategy-toolbox by Roland Berger Strategy Consultants and Burda Community Network can help you do realize exactly this.

Inside, the reader will find information about:

• brandmarks' methodological background and its underlying assumptions
• its various possibilities for branding, market segmentation and marketing strategy as well as implementation
• the new, brandmark-based study on the German automotive market