The Roland Berger take on innovation
Max Blanchet, one of the initiators of the I.P.E. approach.
With the new "Innovation/Product/Engineering" offer now on our corporate website, our Senior Partner Max Blanchet, one of the initiators, talks about this new approach:
What was the motivation behind developing the I.P.E. offer?
The IPE approach fits very well with our ability to think strategically and our pragmatic orientation toward results. This is how the I.P.E acronym was born: boosting innovation, getting more value from products, with more efficient engineering.
Why is the term "R&D" not featured prominently in the title of your offer?
We want to position our offer at a top management level and not at a functional level (like R&D). All I.P.E. issues are generally very cross-functional, involving marketing, R&D, manufacturing, engineering, purchasing, etc. and are board-level issues.
What's the biggest merit of the I.P.E. approach in your eyes?
I'd say the merit of I.P.E relies on a few principles:
In principle, the I.P.E approach can be used across all industries, but our main target industries are automotive, aerospace and defense, engineered products, process industries and utilities. However, I.P.E. can certainly be applied in consumer goods & retail, for instance, or in the banking sector.
What was the motivation behind developing the I.P.E. offer?
The IPE approach fits very well with our ability to think strategically and our pragmatic orientation toward results. This is how the I.P.E acronym was born: boosting innovation, getting more value from products, with more efficient engineering.
Why is the term "R&D" not featured prominently in the title of your offer?
We want to position our offer at a top management level and not at a functional level (like R&D). All I.P.E. issues are generally very cross-functional, involving marketing, R&D, manufacturing, engineering, purchasing, etc. and are board-level issues.
What's the biggest merit of the I.P.E. approach in your eyes?
I'd say the merit of I.P.E relies on a few principles:
- Think globally: set up a global community of knowledgeable and motivated people
- Be on today's agenda: I.P.E. issues have been around for decades and can be perceived as timeless. So it's very important to relate I.P.E. issues to today's global industry issues and CEO agendas in order to be relevant for our clients.
In principle, the I.P.E approach can be used across all industries, but our main target industries are automotive, aerospace and defense, engineered products, process industries and utilities. However, I.P.E. can certainly be applied in consumer goods & retail, for instance, or in the banking sector.
