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think: act – Autos for everyone, growth for the industry

Issue 8, 2007

Cars in the under-€10 000 bracket will be a major growth market in the next few years. For international car makers, that market presents both risk and opportunity. The risk lies in the fact that the rules of the game will undergo fundamental changes, and new competitors from China and India are stepping onto the playing field. Opportunities may abound because established providers will be able to tap brand-new markets with significant growth potential. So how exactly should a company go about gaining a solid foothold in these markets? Our cover story offers must-read ideas.

Naguib Sawiris knows more than most about how to tap new markets. With Orascom Telecom, the Egyptian billionaire specializes in doing business in the world’s crisis regions. “Wherever the risk is high, profits are high, too,” he says. Our profile of Sawiris looks at the man and his business achievements in Iraq and Algeria, and why he now has his eye on expanding into established markets.

Expansion plans like Orascom’s require a liberalized trade system. However, the notion of free trade is increasingly frowned upon in international economic policies, says economist and Nobel laureate Joseph Stiglitz in our interview. Until recently, Stiglitz was considered one of globalization’s more ardent naysayers. In a conversation with think:act, Stiglitz—now an advocate of globalization—urges companies to support their respective governments in pursuing multilateral trade agreements.

Stiglitz also believes that political commitment is part of being a senior executive. In this issue of think:act, Daniel Vasella (CEO of Novartis), Carlos Ghosn (CEO of Renault-Nissan), Flavio Briatore (managing director of the Renault Formula One team) and Haim Saban (media magnate) talk about their roles as leaders and about the management methods they utilize.

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