Roland Berger study on the healthcare market
Germans want a different healthcare system. 93% want individualized services and are prepared to pay for them. Health insurance companies, doctors and hospitals are expanding their range of products and services, such as additional services for self-pay patients or preventative measures. This is the conclusion of a study by Roland Berger Strategy Consultants on strategies of providers in the German healthcare system and their acceptance by the public. The study comprised a survey of 1,000 adults. The result: Germans have switched from service recipients to active customers.
"People want a different healthcare offering," says Joachim Kartte, Head Partner of the Pharma & Healthcare Practice at Roland Berger Strategy Consultants. "They are already prepared for the new world of healthcare." The overwhelming majority of those surveyed is also prepared to dig a little deeper into their pockets for individualized services.