Socially responsible management and sustainability – What potential for producers and retailers?
Consumers want companies to have socially and environmentally responsible management and are prepared to pay higher prices for it.
This is a finding of the CR study conducted by Roland Berger Strategy Consultants in collaboration with GfK Panel Services Germany.
The study analyzes consumer attitudes toward CR and compares them with their actual buying behavior. The data shows that consumers with high CR expectations form a strong target group. It therefore makes sense for companies to integrate CR into their business model in a holistic way. If they get this right, companies can earn a lot of money with CR.