Innovative business models

2011

In the latest book from the Roland Berger Academic Series entitled "Innovative Geschäftsmodelle – Konzeptionelle Grundlagen, Gestaltungsfelder und unternehmerische Praxis" ("Innovative business models – conceptual basics, design and entrepreneurial practice"), top-class authors discuss the conceptual basics of innovative business models and how they are put into practice. This book combines research with practical insights and is designed for both managers and academics.

The chapter on conceptual basics presents a newly developed, cross-industry dimensioning grid for business models: the value-based approach to business modeling. This approach ranges from value proposition, value creation, value communication and value transfer to value capture, value dissemination and value development.

The second chapter discusses the dimensions involved in innovative business models, such as new approaches to developing products and factors that influence business model selection.

The last chapter uses case studies to illustrate the interplay between design dimensions and the dynamics of business model innovation. To do so, the authors examine concepts and approaches used by companies from very different industries ranging from Google, Grupo Santander to Bosch Siemens Home Appliances who have developed a rather exciting "bottom-of-the-pyramid".