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Business model innovation

2011

Fast-moving competition, technology trend reversals, changing customer expectations? Business model innovation can unlock new competitive advantages

Hidden away in long-established and even seemingly stagnant industries, they are clearly still there: the innovative concepts, revolutionary inventions and forward-thinking business models that have the potential to make billions. And the secret of such success? Ideas that enable companies literally to turn the rules of the game on their head!

Depending on the source of weak signals and blind spots, there are basically three ways to approach business model innovation: the skills-based approach, the demand-based approach and the lateral approach.

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