The cross-industry significance of the secondary healthcare market
2012
At the ISPO Munich 2012, Karsten Neumann, leader of the practice group payors and politics, held a speech on the cross-industry significance of the secondary healthcare market. In his speech, he addresses three key questions:
- What opportunities exist in the growing healthcare market and the trend toward prevention?
- Do sports and healthcare go together at all?
- What is the right approach for cross-industry interaction?
For the sports industry the secondary healthcare market offers major opportunities to gain market share and benefit from the overall market growth. For the healthcare industry an increasing level of physical activity reduces the burden of disease as well as healthcare spending.
The challenge lies and addressing the different customer groups without harming the brand image. Multi-brand strategies and collaboration models with healthcare players could be good ways of approaching this market.
