Lubricants - How will changes in the automotive industry affect lubricants in 2025?
During the 17th edition of ICIS World Base Oils & Lubricants conference, our partner William Downey gave a speech on "Automotive 2025 - key global trends and the impact on lubricants". In this presentation he delivered a strategic portrait over the perspective on how the global macrotrends mapped by Roland Berger Strategy Consultants will impact directly the way automotive consumers will buy lubricants worldwide and how companies can get ready to address the new reality.
Some automotive trends will have an impact across a lubricant company's marketing plan, affecting where the lubricant is consumed, the types of products sold, the distribution channels that are important, and approaches to product promotions.
- Powertrain electrification: The penetration of electric vehicles (EVs) in Europe will impact lubricant volumes
- Shift to Asia: Increased car production in China will almost triple the demand for industrial lubricants for autos
- 'Always Connected – Always Online': presents the most exciting range of opportunities for the lubricants industry, says Roland Berger Strategy Consultans, with nearly limitless promotional opportunities. These include real-time oil monitoring from the streaming of operating data that could provide users with diagnostic information on their vehicles, marketing opportunities that might present themselves for Do-It-For-Me outlets and communication with the driver regarding service scheduling.
- De-Motorization: An important lube impact is a shift in the values of the most important aftermarket customers.
- Re-proliferation: The number of major OEMs has declined in the past decades – But re-proliferation may be expected and new OEMs will emerge by 2025 to meet the expected additional growth of the automotive market