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E-mobility index for Q1/2014

2014

Japanese OEMs continue to grow in e-mobility, with Japan hot on the heels of the leaders in terms of new vehicle sales and the technological development of vehicles and functions. These are the results of the new E-mobility Index for the first quarter of 2014 prepared by Roland Berger Strategy Consultants and Forschungsgesellschaft Kraftfahrwesen mbH Aachen (fka). The index compares the competitive position of the seven leading automotive nations (Germany, France, Italy, the US, Japan, China and South Korea) in e-mobility, focusing on three key indicators: technology, industry and market.

"Japanese OEMs have greatly reduced the price of electric vehicles on their domestic market compared to other countries," says Thomas Schlick, Partner at Roland Berger Strategy Consultants. "Japanese customers are now paying up to 40% less than their European counterparts for a new electric vehicle. This better value for money leads to a situation in which 80% of electric vehicles in Japan are now being used privately." In addition, Japan is continuously expanding the charging infrastructure for electric vehicles – a key driver for e mobility.

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