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New Roland Berger study: Continuing opportunities for market expansion services in Asia


Roland Berger has published the latest report on the development and growth expectations of market expansion services (MES) in Asia. Based on data from leading research institutes, the report offers valuable insights on current and projected market developments in the four key industries for market expansion services: fast moving consumer goods (FMCG), healthcare products, specialty chemicals and engineered products. In accordance with earlier studies, the report covers the three strategic geographic regions: Southeast Asia (ASEAN), Northeast Asia (including Japan) and Greater China.

According to Roland Berger's independent research, the market for market expansion services in Asia continues to offer opportunities – Average growth of 6.6% over the next five years.

In line with previous versions, the study includes detailed tables on the estimated market size, the penetration rate of market expansion services and growth expectations for 2015-2020. In addition, Roland Berger has compiled a supplementary presentation with this year's report highlights.

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