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Megatrend 2: Globalization & future markets

Portrait of Christian Krys
Düsseldorf Office, Zentraleuropa
+49 211 4389-2917

Stability in transformation

Globalization, growing economies, and foreign markets — if the right balance is achieved, international structural transformations in these sectors offer rewarding sales and investment opportunities. This is a key finding of our research into globalization and future markets, part of our expansive survey of the global megatrends that stand to challenge countries, societies, and economies. We foresee that globalization will continue, dominating both advanced and emerging economies, and in this publication we take a hard look at the rise in international exports, foreign direct investment, and the effect of regional and bilateral trade agreements within specific zones of trade.

Rising GDPs mean a growing middle class worldwide—a trend that will shape an increased demand for international brands. While exports are expected to grow faster than GDP in advanced economies, the opposite is true for emerging and developing markets. After examining the future of globalization, we zoom in on the BRIC countries, where a staggering 100% increase in GDP is anticipated between 2013 and 2030. China and India are set to be the powerhouse players in this increased share of worldwide GDP and disposable income.

Moving beyond BRIC economies, this publication also examines key characteristics of MINT, MIST, and Next 11 countries. Although projected growth rates are set to outperform the BRIC, the key connections between these regions are their rapidly growing GDP as well as an expanding middle class, revealing that a focus on these countries should be strongly considered as additional sales and investment strategies.

From new trends in consumer expenditure to minimizing risks, globalization and future markets is one of seven megatrends featured in Roland Berger’s sought-after Trend Compendium 2030. This publication offers expanded insights into globalization topics and seeks to provide market leaders with the critical knowledge they need to advance their businesses.


Trend Compendium 2030, Megatrend 2:


Globalization & Future Markets

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