Shared mobility
How new businesses are rewriting the rules of the private transportation game
Usage is replacing ownership – This change in consumer habits is set to transform the private transportation of the future. The world of shared mobility, where vehicles are shared and mobility offerings used jointly, will see rising revenues and growing customer numbers in the period through 2020. The Roland Berger experts anticipate annual growth rates of up to 35 percent in the new business fields around car, bike and ride sharing and shared parking. This is one of the findings of the latest market study, "Shared mobility – How new businesses are rewriting the rules of the private transportation game", by Roland Berger Strategy Consultants. "The mobility sector is one of the fastest growing areas in this new type of economy," explained Roland Berger Partner Tobias Schönberg: "Because it's thanks to the way that mobility offerings are intelligently linked that big cities the world over will see a sharp acceleration in the trend toward shared mobility."
In a clear sign that this market trend is taking off, the number of market players in the segment is growing. Besides innovative start-ups, ever-greater quantities of established companies like auto makers, transportation and logistics firms and airlines are entering the fray. The spectrum of innovative products and services they offer is very broad: not only are there new online platforms but also a growing number of companies supplying IT technologies and (industrial) hardware in the form of vehicles and bicycles, for example.
Four megatrends are driving the growth of the shared mobility market. On the one hand there is the birth of a new consumer culture: In many cases, more and more consumers no longer want to own a product as long as they can use it and share it with others. The scarce resource situation faced by urban centers is increasingly giving rise to alternative mobility concepts as well. At the same time, demographic change means there are greater numbers of older people taking advantage of individual and inexpensive services that pick them up and take them where they need to go.
Digitalization is the fourth trend identified by the experts from Roland Berger: As communication technologies develop, so new ways of linking products and processes online arise. "Shared mobility is set to evolve fast because information, booking and payment processes will become even quicker and easier over the internet," explained Roland Berger strategy expert Christian Freese. "Linking all of the offerings into a mobility chain will be increasingly easy to do as time goes on."
The Roland Berger experts analyzed the four main areas of growth for shared mobility in their latest study:
Companies keen to establish themselves successfully in this new mobility segment need to be mindful of the particular challenges of the market. The strategy experts from Roland Berger summarize ten important management rules in their study. Providers of mobility services should target a dense network of vehicles and stations, for instance, and establish themselves as a trusted organization.
The smart usage of customer data is also expected to enable providers to pick up on changes in customer desires immediately so that they can respond with their product offering. And a particularly significant role falls to cutting-edge technologies and applications: "Companies should target these as a way of making their solutions as convenient as possible for users," as Christian Freese pointed out. "That's because shared mobility lives and breathes on simple and flexible services and fair and transparent prices."
How new businesses are rewriting the rules of the private transportation game