Andreas advises companies across industries and stock market segments on stakeholder engagement and perception management related to business transformation and special issues including M&A transactions. His primary areas of functional expertise comprise investor relations, corporate governance and financial reporting as well as brand positioning.
Prior to joining Roland Berger, Andreas Martin was Managing Director Corporate Reputation at a global communications marketing firm. Before his 20 years with communications consultancies, he gained expertise in crisis and change communications as spokesperson for a German industrial conglomerate.
Andreas is a graduate of economic science (universities Cologne and Frankfurt/Main) and a trained business journalist (Cologne School of Journalism).
"Engaging stakeholders is more than just doing relations. Managing perceptions and mitigating communication risks are key to both transformation success and a sustained reputation of excellence."
