Arturo Madrid is a Principal in our Pharma & Healthcare unit, based in Barcelona. He advises global pharma, biotech, and medtech clients on a broad set of commercial topics, including launch excellence, medical affairs strategy and go-to-market strategy. His geographic footprint includes the US and European major markets, as well as a number of developing markets.
Arturo has spent over 12 years consulting in the field of Life Sciences. He first specialized in understanding the intricacies of stakeholder engagement and go-to-market strategy for both headquarters and affiliates. He then increased his strategic focus to become a better partner to clients. Now, he leverages his expertise as a core member of Roland Berger's Pharma & Healthcare team.
Arturo holds a degree in Information Systems Engineering from ITESM in Mexico and an MBA from UCLA Anderson.