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Digital readiness in chemicals

Portrait of Frank Steffen
Partner
Munich Office, Central Europe
+49 89 9230-8665
June 9, 2017

The chemical industry is gearing up for change. In a recent survey, we found that more than 90% of chemical industry professionals believe that their current markets will experience a digital transformation within the next five years. It is about time, as the chemical industry is lagging behind – other industries like financial services and automotive have already been heavily affected by digital transformation.

We have already witnessed a variety of digitization trends along different portions of the chemicals value chain, in particular Operations and Service. This publication focuses on the Marketing & Sales aspects of digitization, changing go-to-market approaches for both mature and emerging markets.

We observe three main trends:

  1. new multi-channel management (MCM) concepts;
  2. new market entrants; and
  3. enhanced customer insights

What about the next step in your business? Try out Roland Berger's Digital Pathfinder for Chemicals and discover how digitally ready your company is. By investing only eight minutes of your time, you will get detailed insights, both holistically and on a function-by-function level. We will compare your results with the results of other chemical companies in order to provide you with transparency on where you stand among your peers and how you could differentiate yourself.

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Digital readiness in chemicals

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The chemical industry is gearing up for change. In a recent survey, we found that more than 90% of chemical industry professionals believe that their current markets will experience a digital transformation within the next five years.

Published June 2017. Available in
Portrait of Dirk Weiss
Principal
Hamburg Office, Central Europe
+49 40 37631 - 4129
  • Photos JK1991 / iStockphoto ; Pobytov / iStockphoto ; Roland Berger