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Indonesia’s E-Commerce Market

Portrait of Yoshihiro Suwa
Partner
Jakarta Office, Southeast Asia
+62 21 8063-7050
December 29, 2013

As of 2012, the scale of the Indonesian e-commerce market was tracked at around $900 million, comprising a small share of the retail market. In addition, C to C transactions account for the lion’s share of that market, with the B to C sector having yet to be established as a viable business. While putting e-commerce infrastructure into place is critical for expanding the market, this also ranks as an extremely appealing country for companies capable of directly contributing to its progress. In the second issue of Hiyaku, we profile the current conditions in Indonesia and propose ideas for market entries there.

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Hiyaku: Indonesia’s E-Commerce Market: Current Status and Entry Timing

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As of 2012, the scale of the Indonesian e-commerce market was tracked at around $900 million, comprising a small share of the retail market.

Published December 2013. Available in