Automotive

Automotive

Portrait of Marcus Berret
Senior Partner, Chairman of Supervisory Board
Stuttgart Office, Western Europe
+49 711 3275-7419
New mobility

Understanding the disruption ahead

The automotive industry is a driving force in the world economy, and we provide the insight you need to outpace the competition. In today’s rapidly changing automotive industry, having a deep understanding of disruptive technologies, converging markets, and the new demand for mobility isn’t just an advantage—it’s essential. Rapidly evolving trends like car and truck automation, connectivity, and e-mobility put traditional players' business models at risk; new players are emerging and playing out their competencies in customer relation management as well as coming up with innovative, data-driven business models. How do you plan to meet the demands of your industry’s future?

At Roland Berger, we have a broad perspective on the automotive sector. We understand the disruption that lies ahead. We also track growth in China, Brazil, Russia, and India to predict long term trends and future challenges. Our global positioning means that our consultants have a well-rounded view on issues surrounding innovation, technologies, retail, production, and mobility services throughout the world and can develop solutions for local as well as global automotive markets.

Car manufacturers

In the future, you will have to do more than just build an excellent car. The rising challenges for manufacturers are manifold, reaching from stricter controls on emissions and regulations on fuel efficiency, to a comprehensive shift of global profit pools. It's time to find creative mobility solutions that work for you and your target markets—ones that bring digitization into play.

With the shared experience of colleagues around the world at their disposal, Roland Berger’s team of consultants can offer deep insight into these global concerns. Our mission is to help you take advantage of opportunities as they arise. Wherever your concerns land in the supply chain—and in any market—we know where to take action to maintain profitable growth.

Commercial vehicle manufacturers

Rising transport volumes, stricter environmental legislation, and the continuing globalization of vehicle concepts are just as few of the dynamic challenges our industry players are facing. As emerging economies develop, so too do their needs for commercial, agricultural, and construction vehicles. Mature markets, on the other hand, demand innovative products. To ensure long-term growth, you need a plan that balances these concerns. Have you found the right strategy for your business?

At Roland Berger, we’re experts in defining and implementing individualized market approaches that capitalize on the effects of globalization within new markets, as well as providing you with solutions to improve your existing business through lean concepts and modularization. We share our expertise with colleagues around the globe to ensure profitable business for our clients.

Automotive suppliers

Raw materials costs, profit margins, and the availability of innovation investment opportunities are on everyone’s mind. In addition, the collective shift towards China has led to great dependency, and now local suppliers are rapidly expanding and claiming their home market, leaving European and American suppliers vulnerable. It is vital that the supplier business review their footprint strategy and their degree of integration. Technology leadership, for example in strategic areas like automation, is another critical topic to address.

At Roland Berger, we understand the ambiguity and uncertainty of international markets. We anticipate the opportunities and help our customers to profit from changing market shares, structural shifts, and new technologies. Backed by a team of expert consultants with a truly global perspective, we're here to help you realign your focus and optimize your value chain.

Marketing and sales

The market is stagnating, competition is increasing, incentive spending is eroding profits, and carmakers are under growing pressure to boost their customer satisfaction and sales figures. Branding, service, and support play a significant role. How can we help you stand out and achieve real sales and service excellence in this competitive industry?

Over the years, Roland Berger has developed special expertise in the area of OEM and automotive retail performance. We help you achieve significant increases in sales and profitability by aligning your branding and naming strategies with current trends, and improving the efficiency and support of your retail operations.

Technology & Innovation

Developments such as connectivity, automation, and electrification can lead to potentially disruptive changes for the industry, especially when coupled with stricter regulations and a volatile economic environment. Cars have become "computers on wheels", using Lithium Ion batteries and fuel cells for energy storage and new light-weight materials such as carbon-fibers and plastics instead of steel. Along with new technologies, new business models and new competitors are challenging traditional players, making non-linear thinking in larger systems mandatory. In order to reflect on how the future may unfold and to develop robust, successful strategies, new technology performance and cost developments need to be understood and scenarios must be built. The new focus on software and services means that companies need to adapt their business models, their organization, and processes accordingly.

At Roland Berger, our experts have looked upstream and downstream to develop strategies that cover the entire ecosystem you are working in. Using a strong network of research and start-ups, off-the-shelf revenue, cost, and profit models, and proven methodological frameworks, we provide fresh insights and new ideas to transform your business and help you gain a sustainable competitive edge.

Our experts
Portrait of Marcus Berret
Senior Partner, Chairman of Supervisory Board
Stuttgart Office, Western Europe
+49 711 3275-7419
Portrait of Sebastien Amichi
Senior Partner
Paris Office, Western Europe
+33 1 7039-4282
Portrait of Wilfried Aulbur
Senior Partner, Member of Supervisory Board
Mumbai Office, South Asia
+91 22 3953-7501
Portrait of Roberto Crapelli
Senior Partner, Managing Partner Italy
Milan Office, Southern Europe
+39 02 2950-1257
Portrait of Stephan Keese
Senior Partner
Chicago Office, North America
+1 312 662-5500
Portrait of Soosung Lee
Partner, Managing Partner Korea
Seoul Office, Eastern Asia
+82 2 2010-8858
Portrait of Didier Tshidimba
Senior Partner, Managing Partner Belgium
Brussels Office, Western Europe
+32 2 6610-377
Portrait of Codrut Pascu
Senior Partner, Managing Partner Romania, Poland
Bucharest Office, Eastern Europe
+40 21 3060-500
Portrait of Vladimir Preveden
Partner, Managing Partner Austria
Vienna Office, Western Europe
+43 1 53602-200
Portrait of Frigyes Schannen
Partner, Managing Partner Hungary
Budapest Office, Eastern Europe
+36 1 301-7077
Portrait of Max Blanchet
Senior Partner
Paris Office, Western Europe
+33 1 5367-0907
Portrait of Wolfgang Bernhart
Senior Partner
Stuttgart Office, Western Europe
+49 711 3275-7421
Portrait of Norbert Dressler
Senior Partner
Stuttgart Office, Western Europe
+49 711 3275-7420
Portrait of Philipp Grosse Kleimann
Senior Partner
Munich Office, Western Europe
+49 89 9230-8718
Portrait of Jan-Philipp Hasenberg
Partner
Hamburg Office, Western Europe
+49 69 29924-6506
Portrait of Felix Mogge
Partner
Munich Office, Western Europe
+49 89 9230-8346
Portrait of Thomas Schlick
Senior Partner
Frankfurt Office, Western Europe
+49 69 29924-6202
Portrait of Sven Siepen
Senior Partner, Managing Partner Switzerland
Zurich Office, Western Europe
+41 43 336-8670
Portrait of Ignatius Tong
Senior Partner, Managing Partner China
Shanghai Office, Eastern Asia
+86 21 5298 6677-816
Portrait of Junyi Zhang
Partner
Shanghai Office, Eastern Asia
+86 21 5298 6677-123
Portrait of Andrea Marinoni
Senior Partner
Milan Office, Southern Europe
+39 02 2950-1291
Portrait of Paolo Massardi
Senior Partner
Milan Office, Southern Europe
+39 02 2950-1218
Portrait of Satoshi Nagashima
Senior Partner, Managing Partner Japan
Tokyo Office, Eastern Asia
+81 3 3587-6660
Portrait of Keisuke Yamabe
Senior Partner
Singapore Office, Southeast Asia
+65 6597-4577
Portrait of Martin Tonko
Partner
Singapore Office, Southeast Asia
+65 6597-4530
Portrait of René Seyger
Senior Partner
Amsterdam Office, Western Europe
+31 20 7960-600
Portrait of Thomas Klotz
Senior Partner, Managing Partner Southeast Asia
Singapore Office, Southeast Asia
+65 6597-4566
Portrait of Anthonie Versluis
Partner, Managing Partner Malaysia
Kuala Lumpur Office, Southeast Asia
+603 2203-8600
Portrait of Per Ingemar Nilsson
Senior Partner, Managing Partner Nordics
Gothenburg Office, Northern Europe
+46 31 7575-514
Portrait of Per Martin Nilsson
Senior Partner
Gothenburg Office, Northern Europe
+46 31 7575-510
Portrait of Marc Winterhoff
Partner
Detroit Office, North America
+1 312 662-5500
Load More
Get in touch

We can offer deep insight into global automotive concerns.

Portrait of Marcus Berret
Senior Partner, Chairman of Supervisory Board
Stuttgart Office, Western Europe
+49 711 3275-7419