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Trade fairs and events

Mega-events such as the FIFA Soccer World Cup, the Olympic Games or world exhibitions are of global importance and have a major economic impact on the hosting regions. Bidding for them poses a major management challenge and must be professionally handled.

In brief

Tools for successfully bidding for and staging mega-events

Our International Trade Fairs, Exhibitions and Mega-events Practice Group supports you with extensive experience gained from numerous projects over the past decades.

Roland Berger mega-events tools

With our Event Excellence approach, we have bundled our consulting activities in the field of trade shows and mega-events. We have developed an "Event building kit" based on our experience that enables efficient processes and unique results in all phases of organizing a mega-event. It contains the right tools for executing feasibility studies, developing a bidding strategy, efficiently preparing and implementing the event and assessing its economic impact.

Our experts

Norbert Stoeck

Practice Group Manager

Munich, Germany
Phone: +49 (89) 9230-8351
E-mail: e-mail

Maria Mikhaylenko


Moscow, Russia
Phone: +7 495 225 76 45 - 0
E-mail: e-mail


Further reading

How exciting are the major European football leagues?

Joint study with the University of Tübingen, 2013

Roland Berger Strategy Consultants and the University of Tübingen have produced a study that investigates the extent to which Europe's five biggest football leagues – in Germany, England, Spain, Italy and France – deliver genuine excitement …  >>

Global trade fair market

Study, 2009

Somewhat delayed, the financial crisis is now having a considerable impact on the international trade fair market. This market grew by an annual average of 4.5% between 1998 and 2007, but stagnated in 2008 …  >>