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Automotive Insights 2/2013: How well do you know your customer?

Portrait of Marcus Berret
Senior Partner, Chairman of Supervisory Board
Stuttgart Office, Central Europe
+49 711 3275-7419
2 luglio 2013

Automotive aftersales is gaining importance globally. Hence, this issue of our magazine focuses on strategies designed to succeed in the automotive aftermarket

Our cover story outlines the importance of tailored offerings for the various customer groups. Using the example of the German market, we identified these groups and their needs.

The current issue also presents aftermarket insights by our various experts from all over the world: We examine the promising but diverse countries in CEE. We take a glance at new opportunities in Brazil and at the characteristics of the US market. And we analyze the situation of Chinese tire manufacturers in the German market.

To round off our "global aftermarket journey" we interviewed two aftermarket experts: Markus Schramm, Head of Aftersales at BMW Group, and Pietro Gorlier, President of Chrysler service brand Mopar.

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Think:Act

Automotive Insights 2/2013: How well do you know your customer?

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Automotive aftersales is gaining importance globally. Hence, this issue of our magazine focuses on strategies designed to succeed in the aftermarket.

Published July 2013. Available in
Portrait of Jan-Philipp Hasenberg
Partner
Hamburg Office, Central Europe
+49 69 29924-6506