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21 electronic retailers benchmarked in B2B study

Portrait of Tobias Göbbel
合伙人
Munich Office, Central Europe
+49 160 744-8113

When it comes to consumer electronics retail, the B2B market is still in its infancy, with many retailers not offering a systematic program for business customers. But the race to claim the first-mover advantage has already begun. Aside from traditional retailers, purely online players and manufacturers have an important role. It is clear B2B sales offers a wealth of untapped potential for the vast majority of retailers.

Providers of good B2B programs make use of the opportunities of digitalization to transfer B2C standards, such as a broad offering or pricing transparency to B2B. To better utilize potential in the B2B sphere, inactive retailers need to create service and customer orientated B2B programs, while manufacturers can use existing platforms.

Success in consumer electronics B2B approaches relies on six key characteristics:

  • Smooth customer journey
  • Comprehensive service offering
  • Networking with partners
  • Own B2B organization
  • Dedicated marketing
  • Generation of a lock-in effect

Read our full study "B2B benchmarking: Consumer electronics retailer example" for more insights into the status of B2B sales for consumer electronics retailers.

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21 electronic retailers benchmarked in B2B study

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When it comes to consumer electronics retail, the B2B market is still in its infancy, with many retailers not offering a systematic program for business customers. But the race to claim the first-mover advantage has already begun

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